Argo is a cultural asset in Georgia, being the first democratic beer after the split of the country from the USSR. It encapsulated the western aspirations of Georgians. After ten years of staying in shadow, the brand was relaunched, appealing Y Generation in Georgia with a promise of authenticity and western life style.
Client: Castel Beer
Brand: Argo Beer
Agency: Windfors Georgia
Production House: MultimediaEst, Romania
Our Job: Styling for all the characters (main and secundary) in this ad.