Project Information

Argo is a cultural asset in Georgia, being the first democratic beer after the split of the country from the USSR. It encapsulated the western aspirations of Georgians. After ten years of staying in shadow, the brand was relaunched, appealing Y Generation in Georgia with a promise of authenticity and western life style.

Client: Castel Beer

Brand: Argo Beer

Agency: Windfors Georgia

Production House: MultimediaEst, Romania

Director: Hypno

Our Job: Styling for all the characters (main and secundary) in this ad.

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